Sunday 21st January

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10 Blots on the Digital Media Landscape that Marketers Should Heed

10 Blots on the Digital Media Landscape that Marketers Should Heed

Description

The workshop will pose 10 provocative thoughts:

– Digital media are not revolutionary
– Digital marketing is not marketing
– Consumer need for engagement is a myth
– Digital communications lead to unattractive brand behavior
– Digital marketing is obsessed with numbers at the expense of human understanding
– Algorithms make erroneous assumptions and limit choice
– The internet is facilitating the creation of media monopolies
– Social Media works for people not brands
– ‘Content’ is predominantly digital landfill at the expense of big brand ideas
– The language of digital marketing is inflated, specious and vague

You will leave this workshop with:

– A clearer view on the landscape of digital marketing; where to focus, and what to avoid
– Foresight as to what bad brand behaviour looks like in a digital marketing context
– Insight as to how to get more out of your relationships with your agency
– Created the time and space to step back and think about your marketing plans.

Location

Details

  • Date(s) and time:

    On Thursday February 08, 2018 at 9:00 am - 11:00 am

  • Opening Hours:

    9:00 am - 11:00 am

  • Admission Price:

    GBP 42

  • Website:

    https://go.evvnt.com/142127-0

  • Phone Number:

    02030316675