Monday 18th November

Advertise | Login  RSS  |  Twitter  |  Facebook

The art of persuasion: Wartime posters by Abram Games

The art of persuasion: Wartime posters by Abram Games


This major exhibition explores the life and legacy of the iconic designer Abram Games, focusing on his time as ‘Official War Poster Artist’ during the Second World War.

Always direct, and occasionally controversial, Games’s wartime posters have left a legacy that continues to influence the art of persuasion employed by visual designers today.

Inspired by his Jewish heritage, his experiences as a soldier, and the turbulent politics of the time, Games used his talent for visual communication to recruit, educate and influence soldiers and civilians alike.

In helping to transform new conscripts into trained soldiers, encouraging support for the war effort and presenting an idealistic vision of post-war Britain, Games’s work offers a fascinating picture of a nation at war.

‘The art of persuasion’ examines the techniques Games used to communicate his messages effectively. From stark imagery and visual puns to innovative use of the airbrush, his unique artistic approach changed the face of British graphic design.

The exhibition includes posters from the National Army Museum’s collection alongside objects on loan from the family of Abram Games.



  • Date(s) and time:

    6 April 2019 - 24 November 2019, Daily.

  • Opening Hours:

    10am - 5.30pm, Last admission: 5pm.

  • Admission Price:

    £6.00 l Concessions (incl. veterans): £5.00 | Students: £4.00 | Groups: £4.00 | Under 16s: FREE | Serving Army personnel (plus one additional adult): FREE

  • Website:

  • Phone Number:

    020 7730 0717

  • Area:

    Chelsea SW3

  • Nearest Tube:

    Sloane Square